About us

This is Folkness

Our story – advanced simplicity from day one

It started with an unhappy baby, two exhausted parents, and a pair of wrists that gave out.
When Frida developed inflammation from all the carrying, even small everyday tasks became unnecessarily overwhelming.
And one of the biggest?
Taking duvet covers off and putting them back on.
(Who actually enjoys that.)

With many years in the textile industry behind us, an idea started to grow:

Couldn't this just be made easier?

We tested. We experimented. We discarded ideas that absolutely should never see the light of day.
And in the end, we found the solution we had dreamed of ourselves.

A duvet and duvet cover – in one.

Simple for you. Quite advanced for us. Just the way we like it.

We thought more people would appreciate skipping the hassle. Turns out we were right.

So now it’s here – the Folkness duvet, created to make everyday life a little easier and a lot more comfortable.

You rarely know you have a need until someone solves it for you.
That’s our thing.

We’re not changing the world – but we are making your everyday life more comfortable.

Our philosophy is simple:

Soft. Modern. Playful. Smart.

Everything we make should feel exactly like that.

We call it advanced simplicity.

You only notice the simplicity – we take care of the advanced part.

We are a Swedish company based in Herrljunga Municipality. This is where we have our office, our own warehouse, and a store.

We hope you’ll want to try our Folkness duvet and feel the same aha moment we did when the idea was first born.

Frida & Henrik
Founders of Folkness